TERRA INSTINCT IN THE COMMUNITY:

SUSTAINABLE SPORTS INITIATIVE

Championing Community Resilience Through Sport

Terra Instinct's commitment to social sustainability beyond reporting

The Intersection of Sport and Sustainability

At Terra Instinct, we recognize that effective sustainability extends beyond environmental metrics to encompass social infrastructure and community resilience. Our strategic partnership with local athletes represents a deliberate investment in the social dimension of ESG principles.

The parallels between athletic excellence and sustainability are compelling: both require long-term vision, disciplined execution, and measurable progress against established benchmarks. By supporting emerging talent in combat sports, we’re investing in the same qualities that drive meaningful sustainability transformations—determination, resilience, and continuous improvement.

This initiative also addresses a critical aspect of social sustainability that often receives less attention than environmental metrics: community development through accessible role models who demonstrate sustainability values in practice. Through this partnership, we translate abstract ESG principles into tangible community impact.

As sustainability advisors, we understand that organizations must move beyond reporting to demonstrate authentic commitment to social sustainability. Our community sports initiative embodies this philosophy—creating measurable social value while strengthening the foundations that make broader sustainability goals achievable.

MAX SMITH: From Local Community to Professional Arena

Biography

Max Smith is an amateur MMA fighter from Hersham, Surrey; currently competing in the Featherweight division. With a record of 5–3, Max has quickly made a name for himself on the local fight scene through grit, heart, and relentless discipline.

He began his martial arts journey in 2021, Max combines sharp boxing, high level wrestling, and relentless pressure to bring excitement to every fight.

At just 21 years old, Max is driven by a passion to grow in the sport, represent his community, and one day turn professional. Now backed by Terra Instinct, Max continues to chase his dreams with the support of a brand that shares his values of perseverance, purpose, and impact.

Beyond Reporting: Living Our ESG Values

Beyond Reporting: Living Our ESG Values

At Terra Instinct, we recognize that meaningful sustainability extends beyond reporting frameworks to practical implementation. Our sports sponsorship initiative exemplifies how organizations can activate the social dimension of ESG in tangible, measurable ways that create lasting community impact.

Social Sustainability in Practice

While environmental metrics often dominate ESG discussions, the social component requires equally rigorous attention. Through our athletic partnership program, we’re demonstrating how organizations can translate social sustainability from abstract concepts into concrete actions, creating direct community connections while supporting local talent development.

Building Community Resilience

Sustainable communities require strong social infrastructure. By investing in local athletic talent, we contribute to community resilience through positive role models and youth engagement opportunities. This approach aligns with emerging ESG frameworks that increasingly recognize community stability as a material factor in sustainability assessments.

Health and Wellbeing as Sustainability Indicators

The integration of health metrics into ESG frameworks reflects their importance as sustainability indicators. Our sports initiative promotes physical activity, mental resilience, and disciplined approaches to health—values that correspond directly to sustainable development principles and create measurable community outcomes.

Corporate Responsibility Through Strategic Engagement

Effective corporate responsibility requires moving beyond philanthropy to strategic community engagement. Our approach represents a deliberate alignment between our core expertise in sustainability and our community investments, ensuring meaningful outcomes that strengthen our credibility as sustainability practitioners.